Allen Hershkowitz, Senior Scientist, NYC and throughout the world
Today NRDC released its report on the sports industry?s embrace of environmental stewardship titled ?Game Changer: How the Sports Industry is Saving the Environment.? The 120 page report provides a collection of never-before-assembled case studies of the sports industry?s most prominent and successful greening initiatives from across North America.
The report includes an extraordinary Preface from Major League Baseball Commissioner Allan H. (Bud) Selig. If ever confirmation was needed that the environmental movement has moved to a new, mainstream location in American society, this first-of-its-kind public statement by Commissioner Selig about our National Pastime?s commitment to environmental protection provides it. It?s now: Motherhood, Apple Pie, Baseball?.and environmental protection.
Game Changer is dedicated to NRDC Trustee Robert Redford, who launched the sports greening movement when he first suggested back in 2005 that NRDC begin reaching out to sports to get our message out. It provides detailed financial and operational information about how twenty sports team venues and league ?Jewel Events? have incorporated ecologically intelligent practices into their operations and fan engagement.
In 2006, just six years ago, the sports greening movement did not exist. Today, the sports greening movement is one of (Read more...)
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